Market Intelligence

Market intelligence forms the cornerstone of any strategy development process. To access insights that are not publicly available, we rely heavily on interviews.

We draw on four primary sources of information:

Interviews with Industry Stakeholders

Competitors, buyers, and suppliers often provide the most current and valuable insights, though they can be difficult to approach. We overcome this by securing personal introductions through our network and fostering open discussions rather than conducting formal Q&A sessions.

Interviews with Industry Observers

Contacts at industry associations, academia and trade publications are typically more accessible, though their knowledge can be limited. We engage with them early to build a foundational understanding before approaching direct market participants.

Published Information

The availability and quality of published information differ widely across markets. We systematically review and critically synthesize this material to ensure a comprehensive understanding.

Proprietary Data

While proprietary data can be expensive and vary greatly in quality and coverage, we carefully assess each provider’s collection methods and only invest in datasets that are robust and essential to our analysis.